Top 10 Social Media Platforms in 2022

The way we communicate, exchange content, and spend time on the internet have changed drastically over the past decade. The number of social media users has been increasing significantly day by day and it is predicted to reach up to 4.4 billion by 2025!!

Just as the increasing number of social media users, there are numerous emerging social media platforms. While people consider these platforms as a communication medium that helps them to connect with their loved ones and meet new people over the internet from all over the world, Marketers have found a new channel to connect and engage with their target audience. Our social media marketing agency in Kerala will help you get the best out of these platforms.

Businesses use social media platforms as a great way to reach more potential customers and promote their businesses and products online. Different social media platforms allow you to create and share content, reach your target audience and help you accomplish your business goals. Now let’s take a look at the top 10 Social media platforms.

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The first one on the list would be of no surprise. With over 2.912 billion active users, Facebook is the best choice to start marketing on social media. They have developed their own Facebook ads manager which helps to advertise your business in a much easier way. They help to boost sales and generate leads in any niche.

So if you are confused about where to start your online business presence you might want to consider using Facebook. With its easy-to-manage and highly targeted advertising, you will be able to connect with a specific customer group and help you achieve your goals.


With over 1.478 billion active users, Instagram is a popular social media platform among people of all age groups. It has grown into an ultimate platform where everyone shares their photos, videos and other content. Instagram is now the second most accessed social media platform after Facebook. Instagram engagement report in 2022 states that about 90% of Instagram users follow at least 1 business and about 83% of Instagram users have discovered a new product or service using Instagram.

Instagram will be the best option to showcase your content if your business has a product that can benefit from its design or a service that has a visibly noticeable result.


Unlike Facebook and Instagram, Twitter does not need visual content for you to reach your audience. With 436.4 million active users all over the world, this social networking site holds up its own marketing potential. Twitter marketing depends on how much time you spend on that platform and how often you post.

Posting relatable tweets and playing with humor can get you a long way on Twitter. If you are able to come up with creative marketing strategies then you can actually use the potential of Twitter in the growth of your business.


With 2 billion active users YouTube is the second most popular website in the world after Google making it the second largest search engine. Unlike other social networking platforms, YouTube is exclusively for hosting video content. If you are able to create good quality video contents that people love you can transform YouTube into a great place to grow your business.


LinkedIn is a social networking platform for professionals to connect, share and Learn. There are over 774+ million active users in over 200 countries and territories. Marketing on this platform helps you to engage yourself with a community of professionals who are ready to do business and drive actions that are relevant to your business.


WhatsApp is one of the most loved messaging platforms out there. Its audience has grown up to 2 billion active users monthly. WhatsApp has launched its stand-alone application called WhatsApp Business with some extra features to conduct your business. Through WhatsApp, it’s easy to maintain contact with your audience.


Pinterest is literally the most underrated social media platform out there!! With all these famous social media platforms we often forget the marketing potential Pinterest has. With 700 million Pinterest profiles, it is the 5th most used social media platform. Pinners can organize, share videos and images from all around the internet and search for them as well.


Reddit is called “the front page of the internet.” With over 200 million active users, Reddit organizes content from most of the most popular websites. Reddit is yet another underutilized social marketing platform. There are thousands of individual communities organized around specific topics or interests.


There are over 186 million active users of this app and most of them are teens and young adults. To be a successful marketer on this platform you’ll need to understand how this platform works and create a strong and engaging strategy.


Telegram is yet another social media platform like Whatsapp but with 500 million active users. Over the years telegram was able to create a distinctive reputation of its own among all other platforms. So many people use telegram as an alternative to WhatsApp. They have proved themselves To be a more secure messaging solution for its users.

Wrapping Up

Social media platforms are now the best channel through which you can connect with your target audience. So you should take full advantage of it with our social media marketing agency in Kerala. We provide the best social media marketing services at affordable prices.