It is clear how digital marketing is different from traditional marketing with its own pros and cons. Marketing has evolved through years of traditional marketing to reach the current digital marketing form. It is to be noted that the traditional way of marketing is still relevant in the current marketing field but the future of marketing is clearly in the hands of digital marketing.

The Traditional Way of Marketing vs Digital Marketing

Marketing is a process in a social system by which the demand pattern of products and services can be anticipated, enlarged, created and satisfied through the conceptions, production, promotion and physical distribution of goods and services through an exchange process. In this article, we will discuss how digital marketing is different from traditional marketing.

Effective marketing is one of the key factors in building a sustainable competitive advantage for every business. The concept of marketing has evolved over a period such as traditional marketing and digital marketing.

Further, we will discuss the traditional way of marketing and digital marketing, their examples and advantages and disadvantages.

What is Traditional Marketing?

Traditional marketing refers to the type of marketing in which businesses or marketers use traditional or conventional mediums such as broadcast media and print media to promote their products to their customers.

Traditional marketing is considered an old way of marketing technique. However, marketers use this technique because it’s the easiest and quickest way to connect with the local audience. Examples of traditional marketing are:

Broadcasting

Broadcasting refers to delivering information through media platforms such as radio or television. Broadcasting helps to reach a vast audience quickly and it also helps in creating brand awareness among individuals.

Print Media

Print media marketing involves advertising products and services through newspapers, magazines, books and other print media. It is considered one of the oldest forms of marketing.

Direct Mail

This is another example of the traditional way of marketing, sending postcards or emails to customers on one on one basis. These mail can be in the form of postcards, coupons, catalogues and such.

It is clear how digital marketing is different from traditional marketing with its own pros and cons. Marketing has evolved through years of traditional marketing to reach the current digital marketing form. It is to be noted that the traditional way of marketing is still relevant in the current marketing field but the future of marketing is clearly in the hands of digital marketing.

Telemarketing

Telemarketing refers to the use of telecommunication technology such as telephone, fax, television, computer and internet for marketing interaction between buyers and sellers. Telemarketing has proven to be a very convenient and cost-effective way of personal selling in various situations.

Billboards

This is another traditional mode of marketing where more images and fewer texts are used. These printed or hand-painted canvases are still very common in use. It’s an effective method as it’s said that a picture is worth more than a thousand words and the more convincing the image the greater the chance of raising brand awareness.

What is Digital Marketing?

Digital Marketing, also known as online marketing, compares all marketing efforts that happen on the internet. Marketers use digital platforms to promote their products and services online. They make use of channels like social media, search engines, email and other websites to connect with their target audience.

One of the major benefits of digital marketing over the traditional way of marketing is that it helps you to reach a larger audience and target the prospects who are most likely to buy your products or services. And digital marketing is way more cost-effective when compared to the traditional mode of marketing, and enables you to measure success on a daily basis. Examples of digital marketing are as follows:

Search Engine Optimization (SEO)

Search Engine Optimization is a process which helps you get more organic traffic to your website by ranking your website higher on the results page of a search engine. A good SEO approach will help you rank higher among others in search results.

SEO approach can be divided into three parts

  • On-page SEO
  • Off-page SEO
  • Technical SEO

 

On-page SEO evaluates the contents that exist “on the page” of a website, off-page SEO focuses on all the activities that take place “off the page” of a website and technical SEO focuses on the coding of your page and the backend of your website.

Content Marketing

Content Marketing is the process of creating and distributing content to attract and retain customers. Content can be in various forms such as blog posts, videos, podcasts, infographics, templates, eBooks and more. The purpose of content marketing is to create brand awareness, generate leads, and increase traffic, and customers.

Social Media Marketing

Businesses use social media platforms as a great way to reach more potential customers and promote their businesses and products online. Different social media platforms allow you to create and share content, which will help your business to reach your target audience and accomplish your business goals. Social media marketing includes Facebook, Twitter, Instagram, Pinterest, LinkedIn and much more.

Email Marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating them into your marketing automation efforts. It is a form of marketing that can make the customers on your email list aware of new product discounts & other services.

It can help you build relationships with your audience while also driving traffic to your blog, social media or anywhere else you’d like folks to visit. There are mainly 4 types of email marketing they are;

  • Email newsletters
  • Acquisition emails
  • Retention emails
  • Promotional emails.

Affiliate Marketing

Affiliate marketing is a great way to drive sales and generate revenue online. It is a process by which an affiliate earns a part of the commission for marketing someone else’s product online. An affiliate marketer simply searches for any product they like and then promotes that product and makes a small income from each sale that product makes.

Pay-Per-Click (PPC)

Search engine advertising is one of the most popular forms of PPC. Pay per click is a type of marketing that involves paying the publishers a fee for ranking our site on top of a search result. And paying them a fee each time one of our ads is clicked.

Google ads, paid ads for Facebook, Twitter ads campaigns, and LinkedIn sponsored messages are some of the channels through which you can use PPC

Let us compare how digital marketing is different from traditional marketing under the following terms;
how digital marketing is different from traditional marketing

It is clear how digital marketing is different from traditional marketing with its own pros and cons. Marketing has evolved through years of traditional marketing to reach the current digital marketing form. It is to be noted that the traditional way of marketing is still relevant in the current marketing field but the future of marketing is clearly in the hands of digital marketing.

Leave a Reply

Your email address will not be published.