Marketing

reinvent your audience

SOCIAL MEDIA MARKETING

In order to advertise the goods and services of an organization, social media marketing uses social media and social networks. As they promote their community, purpose, or sound, it enables businesses to connect with established customers and reach new ones.
For the application of social media marketing, platforms such as Facebook, Twitter, and Instagram are widely used.

Social networking, and the way we communicate with each other, has revolutionized the way we operate as a community. Businesses also took notice as platforms such as Facebook, Twitter, and Instagram took off. In order to further our interests through social media marketing, we started to use these platforms. That’s because these platforms able to change customer behavior on purchasing goods and services.

PAY-PER-CLICK ADVERTISING

PPC is an online advertisement model in which advertisers pay each time one of their online advertisements is clicked by a customer. There are various kinds of PPC advertising, but the paid search ad is one of the most popular styles. These ads appear when people use a search engine like Google to search for things online, particularly when they conduct commercial searches, which means they are searching for something to buy. 

This may be anything from a smartphone search (eg: someone searching on their phone for “pizza near me”) to a local service search (someone searching for a dentist or a plumber in their area) or a high-end item such as business software. Pay-per-click advertisements are activated by all these searches.

EMAIL MARKETING

A marketing process could be considered a form of email marketing if a business sends out an email, apart from order confirmations and direct answers to customer queries. One segment of internet marketing is email marketing, which includes online marketing through websites, social media, blogs, and more.Email marketing at its finest helps companies to keep their clients updated and tailor their marketing campaigns to their audience. At its worst, with persistently irritating spam emails, this kind of marketing will scare clients away.

Email marketing may include emails with business notifications, or sales promotions and exclusive deals for users. An email marketing campaign is easy to set up and monitor, which makes it accessible for small businesses. For example, you can add to your website a newsletter sign-up feature. You will send newsletters to a growing audience as consumers sign up. You can also guide customers from your social media accounts to your campaigns.

LEAD GENERATION AND SALES FUNNELS

The sales funnel is one of the most important principles in digital marketing. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In reality, some professional practitioners have made a career out of applying this individual business principle.

Imagine a real-world funnel if you’re unsure what a sales funnel is. Some substance is poured into the funnel at the tip, and it filters down to a single finite destination. Something similar happens in sales. Many visitors arrive at the top, and some of them can reach your funnel. Unlike a real-life funnel, however, not everyone who enters the sales funnel can exit at the other end.