digital marketing strategy for brand awareness

How Can Digital Marketing Helps to Improve Brand Awareness

Have you noticed how a particular brand pops up in your mind when you think about a product or when someone asks about it?? For example, when you think of toothpaste, Colgate comes to your mind or when it comes to instant noodles, Maggie floods your thoughts. Well, that’s their digital marketing strategy for brand awareness about that product playing its role!!

What is Brand Awareness?

Brand awareness refers to what extent your target group of audience recognises and recalls the product or service you provide. Brand awareness of your product mainly depends on how well you can do the product positioning of the product in the minds of your customers.

When the customers are familiar with the product they will tend to buy the same product or services when a need arises. Brand awareness is not something that happens overnight. It requires constant effort so that your target audience recognises your product or service from the rest of your competitors.

Huge MNCs spent millions of dollars just to make their target audience aware of their brands. Creating brand awareness is important because customers tend to choose known brands instead of unknown ones. Brand awareness makes your target audience choose your products and services over your competitors.

Benefits of Brand Awareness

  • Helps to build loyal customers
  • Increased sales
  • Increased reputation
  • Emotional connection building
  • Provide a foundation for expansion
  • Aids in introducing new products

How to Create Brand Awareness

There are several ways to start your brand awareness campaign. The following are a few of them:

  • Referral programs
  • Influencer marketing
  • Digital Marketing
  • Traditional Marketing
  • Partnering with relevant businesses
  • Paid ads
  • Organise giveaways and contests and much more


If you assume that only MNCs can afford to do all these campaigns and advertising then-No!! Even small-scale businesses can create brand awareness among their customers. One of the such ways through which even small businesses can do brand awareness is through digital marketing.

Role of Digital Marketing in Creating Brand Awareness

As we all know that people spend their time on their digital devices now more than ever. Well then isn’t it the best way to reach them? Yes. Digital Marketing helps you do exactly that!

You can do wonders for your brand by correctly utilizing the many digital marketing channels at your disposal. With half of the world’s population using the Internet we can undoubtedly say that digital marketing can be a game-changer for your business.

digital marketing strategy for brand awareness

Here are Some Benefits of Using Digital Marketing

  • It’s cost-effective and a measurable way
  • Helps to reach more target audience
  • Global reach for your business
  • Interact with prospects and learn valuable insights
  • Be hyper-personalised with your audience

Digital Marketing Strategy for Brand Awareness

To get started with digital marketing there are numerous strategies one can use to increase brand awareness among the customers.

Search Engine Optimization (SEO)

Search engine optimization can help you to be found on the internet and beat the competition. SEO is a set of practices which will help you to improve your position on a webpage in organic search results. A good SEO strategy helps you improve the quality and quantity of traffic to your website. The primary objective of SEO is to gain organic search traffic to your website from search engine results pages (SERPs)

This is done through various on-page and off-page activities.The off-page method mainly includes link building. With the help of valuable content, you will be able to create strong backlinks. Aside from creating content, guest posting, outreach, and public relations also help to build backlinks.

To be found on the internet, you must use relevant keywords in your content. Optimizing content by including relevant keywords helps you increase organic visibility. On-page activities include internal linking. When your target audiences finally land on your page, internal linking helps them navigate around your website.

Content Creation

As mentioned above, creating quality content is an essential part of a good digital marketing strategy for improving brand awareness. Let your customers know about you through your content. Give them something relevant and valuable information through your content. There are ways you can create content. It can be in the form of a blog, videos, infographics, posts, podcasts and many more.

Social Media

The best place to reach your audience is through various social media platforms. There are billions of social media users out there who can be your potential customer.

Once you understand who your target audience is and on which platform to find them, create an account and start attracting them to your business, through various social media posts and videos.

There are various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, snap chat and many more where you can find your target audience. By connecting with them, and engaging with them you will be able to create brand recognition with your audience and help you create brand advocates.


These are some ways through which digital marketing strategy for brand awareness helps your business. If you have no clue about how to do all this, don’t worry we got your back!! If you are looking for a digital marketing agency to promote your business on the internet you are at the right place!! Loony Heads provide the best and most affordable digital marketing services for your business!! Get in touch with us for more info today!!